Call centers are a frenzied hub of calls, emails, and chats. They work with a lot of financial records, customer information, call logs, and call recordings. But, these are traditional sources of data that were anyway available. Now, call centers, to be on top of their game, are embracing digital data that includes data from twitter, Facebook, and other social media sources. This data is unstructured and text-heavy. So call centers need to adopt modern ways of mining this information.